AAF Memphis presents FUSIC, the fusion of film + music
featuring Bob Farnsworth of Hummingbird Productions

Producing film and audio is no longer a separate process in the making of commercials and movies. They fuse together as one process. It is Bob Farnsworth’s position that the future is “FUSIC,” the fusion of film and music. On October 27, you’ll enjoy Farnsworth’s display of his TEDx Talk, fused with fun and humor.

Our October speaker founded Hummingbird Productions in Nashville 40 years ago. It is now one of the longest standing film and music ad production companies in America. Bob Farnsworth and his team have been directly responsible for creating thousands of commercials. In 2010, Farnsworth was featured as an advertising industry icon on NBC’s TODAY show, which showcased some of Hummingbird’s most well-known work. He’s received many awards for his work, including numerous CLIOs, with a CLIO Hall of Fame Award for his “Budweiser Frogs” TV commercial.

Although Bob started his career in music, he added film production to his repertoire 10 years ago with a sequel project, It’s a Wonderful Life: The Rest of the Story, currently in pre-production. With both disciplines under his belt, Farnsworth arrived at the concept of “FUSIC,” and he featured the idea in his 2014 TEDx Talk.