Music Festival Experiential Marketing featuring Jeff Cuellar and Clark Virden

Jeff Cuellar has been an integral part of the AC Entertainment team for 14+ years and currently serves as Vice President of Strategic Partnerships working out of AC’s Chicago office. Cuellar manages the partnerships cultivation team, partnerships activation/integration team, on-site experiential components and revenue generating programs for all AC festival properties. A key player in the success of Bonnaroo Music and Arts Festival®, Cuellar oversees community relations, marketing and the Bonnaroo Works Fund (Bonnaroo's charitable program). Cuellar is a graduate of the University of Tennessee and a veteran of the United States Coast Guard. He also enjoyed a successful stint as an account executive at archer>malmo. 

Clark Virden has been connecting the corporate community with distinctive events for more than 9 years. As head of the Partnership division for Red Mountain Entertainment, he oversees the sales efforts for various events and facilities including the Sloss Music & Arts Festival, Tuscaloosa Amphitheater, The Festival of Lights, and the Birmingham-Jefferson Convention Complex. His responsibilities include the creation of unique opportunities, revenue generation, oversight of sponsorship implementation and onsite activation.

 Join us on November 5 as Jeff and Clark discuss Music Festival Experiential Marketing.